BokBokStudio
Start My Plan

Hey, I’m BokBok. Got an idea? You’re in the right kitchen.

Big ideas? Let’s cook.

Meet BokBok, your AI
marketing planning crew.

Bring the brief.
We’ll work through the
recipe together.

Your launch, campaign, or “we should probably do some marketing” moment. Start with what you know.

LumonStrategy lead
I have an idea. Where do I start?
Let’s start with your goal, audience, and what’s getting in the way.
YOUR STARTING POINT
01What are we trying to achieve?
02Who is it for?
03What do we need to know?
Work through your brief…+
01

Tell us what you’re working on.

Your product, your goal, your audience, your constraints. BokBok helps identify the questions and information needed to move forward.

“No perfect brief required. Use your own words.”

Content strategic planOne connected direction
DRAFT
Objective
Audience
Core message
ContentChannelNext step
StrategyContentBudget
Questions and assumptions stay visible
02

A strategy your content can follow.

Connect the problem, audience, and message to content, channels, budget, and next steps.

Each part connects back to the strategy, so your team can understand the reasoning as well as the task.

▤Marketing plan
NEXT STEP

Choose our channels.

1Confirm the audience.2Choose the channels.

Ready for your review
OtisCopy & content
Make the next step clearer.
Let’s put the decisions in order.
✓ Suggested edit added to the plan
03

Talk it through.
Make the plan better.

Bring in the part you want to improve and work with the appropriate specialist.

Sharpen a caption. Develop a video brief. Reconsider a channel. Review a budget.

Your planning workspace···
BokBok CREW

I’ll work within your permissions.

YOUR PERMISSIONS
Organize the planAllowed
Draft the next stepsAllowed
Publish or spendAsk first
Preparing the next-step summary
Ready for review. You decide what happens next.
04

Bring your BokBok to work.

Your BokBok can help wherever you work. You manage its permissions and decide when it can act on its own or needs your approval.

EXPLORE

Your crew. Your next move.

BOKBOK TEMPLATE
BOKBOK STUDIOCampaign plan
DRAFT
Introduce a new product
First-time buyers
Goal→Audience→Offer
LumonCampaign plan

Find your campaign angle

Build a campaign brief around your goal, audience, offer, and timing.

BOKBOK TEMPLATE
BOKBOK STUDIOContent plan
DRAFT
YOUR NEXT POSTSWeekly view
01 · EDUCATEAnswer a first questionCarouselDraft
02 · SHOWShow the product in useShort videoBrief
03 · INVITEGive a clear next stepSocial postIdea
OtisContent plan

Give every post a purpose

Organize topics, formats, channels, and the next piece of content to create.

BOKBOK TEMPLATE
BOKBOK STUDIOBudget plan
DRAFT
TOTAL SPENDING LIMIT—
Monthly
ActivityPlannedActualPaid media——Content production——Partnerships——Tools & reserve——
Remaining to allocate—
FinnBudget plan

Make the budget fit

Set your spending limit, compare costs, and see what is still unallocated.

BOKBOK TEMPLATE
BOKBOK STUDIOLaunch plan
DRAFT
Target launch date
1Confirm the briefOwner — · Due —To do
2Review the creativeOwner — · Due —To do
3Approve for launchOwner — · Due —Approval
MaraLaunch plan

Keep the launch organized

Map the milestones, owners, and approvals before your launch goes live.

BOKBOK TEMPLATE
BOKBOK STUDIOCreative brief
DRAFT
VISUAL REFERENCE
Calm. Clear. One focal point.
Social campaign visual
References and final copy stay together.
RosaCreative brief

Sharpen the creative brief

Define the message, visual direction, and deliverables your team needs.

0105

One kitchen.
A crew with opinions.

Different personalities. Clear responsibilities.
One shared plan.

Your host

BokBok

Warm welcome. Slightly chaotic energy. Very invested in getting you unstuck.

“Come in. Your brief doesn’t need to be presentation-ready.”

A plan your team can
pick up and work with.

01

Strategy with a reason behind it

Define the problem, audience, proposition, priorities, and decisions that guide the work.

02

Creative directions worth exploring

Compare distinct ideas, with sample executions, brand connections, and practical implications.

03

Content connected to the brief

Plan what each piece needs to say, where it belongs, and what designers or video teams need to create it.

04

Media and budget, together

Connect channel choices with objectives, planned spending, assumptions, and measurement.

05

A clear handoff

Bring together deliverables, responsibilities, dependencies, acceptance criteria, and unresolved questions.

The whole kitchen.
Or just one specialist.

Build with the crew

Start with a brief and let BokBok coordinate the relevant specialists through a connected planning workflow.

For new campaigns, launches, and bigger strategic questions.

Work with a specialist

Already have a plan? Pick the bot responsible for the part you want to improve.

Sharpen a caption. Develop a video brief. Reconsider a channel. Review a budget.

Choose My Specialist

Playful crew.
Serious about the facts.

Important claims should have sources you can inspect. Assumptions should be labelled. Missing information should stay visible until it’s resolved.

Your team stays responsible for approval, production, publishing, advertising spend, and measurement.

A few things
you might be wondering.

Do I need to know marketing to use BokBok?

Start by explaining your business, what you want to achieve, and where you’re stuck. BokBok helps you work through the relevant questions and understand the choices.

What if I already have a plan?

Bring in the part you want to improve and work with the appropriate specialist. You can focus on strategy, content, creative briefs, media, or budget.

Do I have to work with every bot?

No. The workflow brings in specialists relevant to your brief. You can also work directly with an individual bot.

Will BokBok publish content or run my ads?

BokBok helps prepare the plan and handoff materials. Your team handles approvals, production, publishing, media buying, and spending.

What if I don’t have all the data?

BokBok identifies what’s missing and helps you progress on work that doesn’t depend on it. Recommendations that need more evidence remain clearly qualified.

Does BokBok guarantee results?

No. Results depend on your product, market, resources, and execution. BokBok helps you assess the evidence, choices, and feasibility behind your plan.

FROM BOKBOK STUDIO

Products from our studio.

Tools for creative work, organised references and everyday operations.

DESIGN INSPIRATION & CREATIVE REFERENCES

MimoKeep

Good finds. One home.

Keep the references that catch your eye. Explore design inspiration, bring your collections together, and meet Mimo, your creative sidekick.

  • Design inspiration
  • Collections & categories
  • Mimo, your sidekick
Explore MimoKeep

A product by BokBok Studio

FARM OPERATIONS & TRACEABILITY

Nông Trại Số

One farm. A clearer picture.

Bring plots, crops, stock, tasks and orders together. Keep a shared farm journal, trace each batch and give your team the right access.

  • Crops & farm journal
  • Inventory & teamwork
  • Batch traceability
Open Nông Trại Số

A product by BokBok Studio

PRICING · PREVIEW

Find your kind of help.

Explore the draft plan layout. Pricing and package details are coming later.

Explore pricing
Plan 01—To be announced
Plan 02—To be announced
Plan 03—To be announced

ONE KITCHEN. DIFFERENT SUPERPOWERS.

Take it from here,
BokBok.

A clearer strategy. A connected plan.
A crew to work through it with you.

MEET YOUR CREWPick a Bok. Find your next move.

Strategy, content, creative, budget, and a plan that holds it all together.